Environment-renowned style and design firm IDEO's system for iterating on choices with their shoppers, in action.

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How the worldwide economical companies company redesigned its marquee internship system for just a distant summer--and which features labored ideal.

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How the entire world's major online travel accommodation platform has set experimentation at the guts of the way it models experiences for its buyers and partners.

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DPA faces expanding Opposition from other regional ports, coupled with evolving buyer calls for and technological breakthroughs. The case highlights DPA's must adapt its operations and strategy to manage its competitive edge.